We First

We First

How Brands and Consumers Use Social Media to Build A Better World

Book - 2011
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A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
Publisher: New York : Palgrave Macmillan, 2011.
ISBN: 9780230110267
Characteristics: vi, 250 p. ;,25 cm.


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