Before You Know It

Before You Know It

The Unconscious Reasons We Do What We Do

Book - 2017
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Financial Times: One of the Best Books of 2017
Business Insider : One of the Best Science Books of 2017

Dr. John Bargh, the world's leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.

For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow . Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past twenty years," Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.

Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.

Destined to be a bestseller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.
Publisher: New York, New York : Touchstone, ©2017.
ISBN: 9781501101212
Characteristics: vii, 343 pages ;,24 cm.

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c
callig
Sep 11, 2019

Pretty good. As other reviewers note, not very original, but when you're doing a one-stop shop introduction it's hard to avoid repeating previously published work, even bad to. It's as lightly written as such a serious topic can be.
And it contains some very usable real-world advice--- on how to work best with your own unconscious, and avoid pernicious influences from it (see implementation intentions page 272 - 273!). If you have any serious addiction (tobacco, food etc.) you really really should read this.

Downsides- nothing on dreams! Even if he subscribes to the dreams-as-brain-housekeeping (meaningless trash) he should have at least briefly outlined his logic. Similarly, lucid dreams, which are obtainable for at least some people certainly demanded a mention. This is downright unprofessional.
And even more jaw-dropping: not one syllable of discussion on the work of Libet! As they say: WTF!?
Still, one of the better-written to laymen and other non-specialists introductions.

c
cdaily
Mar 13, 2018

I loved this book! It is right up my alley, researched based with practical information. Easy to read. The author makes the information he shares very relatable.

b
Biky
Dec 19, 2017

Too much theory. If for every little thing you start out from 1870's, you have lost me. Most of the information has already been on the market for the past 5 to 7 years.

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