Book - 2011
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At work, at home, and everywhere in between, we need to persuade others every day. To give us a job. To award us the account. To give us the first available appointment. Problem is, no one ever taught us how to persuade. Until now.

At thirty-one, Arlene Dickinson was going nowhere, fast. Recently divorced, she had a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada's largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons' Den, she is one of the country's most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Persuasion has become a dirty word--all snake oil and high-pressure tactics. But Arlene argues that true persuasion is about connecting, not conning. It's about cultivating authenticity, honesty and reciprocity in every relationship so you not only get what you want, but achieve an outcome that works for everyone. She'll show you how nothing can replace proper preparation, how a great pitch involves far more listening than talking, and how the art of storytelling is crucial to convincing others that you understand the bigger picture--and that your way is the right way.

Anyone can be persuasive--but that process begins with persuading yourself of your own potential. Mastering the art of principled persuasion changed Arlene Dickinson's life, both personally and as a professional marketer. Let her show you how it can change yours, too.

Publisher: Toronto : Collins, c2011.
ISBN: 9781443405966
Characteristics: 270 p. ;,24 cm.


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Jan 07, 2013

Arlene is an inspiration to all women wanting to do business.

Nov 09, 2012

I'm slowly reading through all of the books released by each of the 'Dragon's'. The best so far is Kevin O'Leary's 'Cold Hard Truth'. Ms. Dickinson writes about how critical it is to be 'honest' and 'have a moral compass' in all your business dealings, something that isn't that rare with most of the actual business people I know. Of course, then again, maybe it is rare in Arlene's world of Marketing and Advertising where pimps and theives run free and good men die like dogs. I found her psycho-babble about self talk in business dealings pedantic, and although her "pulled herself up by her bootstraps" stories where endearing, there's not much actual meat in this book. In Kevin's words, "I'm out."

Jan 30, 2012

Thought it was good to get a woman's perspective on pitching. Some genuinely good tips not found in other books, just have to read to find the nuggets.

Dec 05, 2011


Oct 31, 2011

I couldn't read it. There was nothing new or interesting or exciting... One of few books I decided not to read after page 20.

debwalker Sep 22, 2011

From the Dragon's Den.
"The softy dragon. Don’t let the Cruella Deville hair streak fool you; this dragon mixes heart with her business savvy."
Courtney Shea


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Apr 22, 2013

This book was so good that I hesitate to recommend it as I recognize the edge it gives the reader in both career and personal pursuits. Have you ever wanted to have advise from a “Dragon” (TV show)? This is your chance because the author reveals all her secrets to success. Persuasion: A New Approach to Changing Minds is not a dry text but an amazing story of failure, growth and achievements. The lessons translate because they address human interactions, not only business relationships. At 31 Arlene was a single mother of four with a high school diploma. Ten year later she was the CEO of Venture Communications. It’s not just a matter of a formula and pure luck….read on!

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